Warsaw has secured 12th place in the latest ranking of European cities for real estate investment potential, outperforming regional counterparts like Prague and Budapest. The ranking, featured in PwC and Urban Land Institute’s (ULI) 2025 “Emerging Trends in Real Estate Europe” report, reflects Warsaw’s growing appeal as an investment hub. Over the past year, Warsaw climbed two spots to 12th, making it the leading city in Central and Eastern Europe.
The report attributes Warsaw’s attractiveness to Poland’s promising economic outlook, which outweighs investor concerns over the impact of the ongoing Ukraine conflict. Marcin Juszczyk, ULI Poland Chair, emphasized that Warsaw’s commitment to sustainability and innovation is setting a high standard for the modern real estate market in the region.
The report also highlighted the competitive landscape, with London and Paris maintaining their top positions despite economic uncertainties, and Madrid rising to second due to strong economic indicators and quality of life. German cities, including Berlin and Munich, remained strong in the top 10.
However, the real estate sector faces ongoing challenges, as the industry navigates complex economic and geopolitical pressures. According to ULI Europe Director Lisette van Doorn, fragile growth expectations and geopolitical volatility are likely to continue influencing business confidence. Nonetheless, over 80% of survey respondents remain optimistic, expecting stable or improved business confidence and profits in 2025.