OLIPOP, a relatively new player in the carbonated beverage market, has outperformed industry giants Coca-Cola and Pepsi in sales. This innovative drink has even outsold eggs in certain U.S. grocery stores. Recently, OLIPOP partnered with toy manufacturer Mattel to create a “Barbie” can featuring a unique peach and cream flavor.
OLIPOP, a “one-of-a-kind” soda, has quickly risen to become the number one selling carbonated beverage in many prominent grocery stores across the United States. Naturally sweetened, the brand is on track to double its sales from 2023 and aims to reach $500 million in sales by 2024.
“This is stunning and incredible,” said Ben Goodwin, CEO and co-founder of OLIPOP, in a phone interview with FOX Business. Goodwin and co-founder David Lester have no plans to slow down their aggressive marketing strategy, as they continue to innovate in their sales approaches.
OLIPOP made headlines when its Barbie collaboration beverage surpassed egg sales. Mattel, the American multinational toy company, proposed the partnership, leading to the creation of pink cans that have become a symbol of the brand, filled with “peach and cream sweetness.”
In 2022, OLIPOP launched banana cream “Minions” cans, and the recent media buzz surrounding the Barbie cans has fans flocking to stores. Goodwin hinted at more new flavors and exciting partnerships in the future.
OLIPOP’s strategy has capitalized on the nostalgic connection Americans have with sodas they grew up with. The brand is now available in major retailers like Target, Walmart, Publix, Kroger, Whole Foods, Sprouts, and Giant Eagle. The drink has also struck a chord with hospital systems seeking healthier beverage options for patients and visitors.
“Our formula is very different from most others in this category,” explained Goodwin. “We are classified by the FDA as an excellent source of fiber, unlike most of our competitors.” Each can of OLIPOP contains plant fiber and prebiotics, beneficial for gut health.
The company boasts a scientific advisory board with doctors from prestigious universities. OLIPOP’s marketing strategy addresses the noticeable decline in soda consumption, particularly among younger consumers, including Generation Z, who favor healthier food and drink alternatives.