In an era marked by technological advancements and economic growth, Poland is grappling with a significant challenge – a shortage of workers across various sectors. According to a recent Manpower survey, a growing number of employers in Poland are keen on hiring rather than firing, with 33% of companies planning to expand their teams, 16% anticipating staff reductions, and 47% aiming to maintain their current workforce levels. The 2024 Professions Barometer further highlights that Poland is experiencing a deficit in 29 professions, indicating a higher demand for jobs than the available workforce, particularly in the manufacturing sector.
As Poland’s economy is projected to grow by 2.7% in 2024 and an even more robust 3.2% in 2025, surpassing the European Union average, the need for a strong workforce becomes increasingly apparent. However, the labor deficit is most acute in professions such as warehouse workers, electricians, electromechanics, locksmiths, welders, and automotive mechanics. This gap is expected to widen, including preschool teachers and uniformed services workers, who have previously been in balance.
In response to this pressing need, companies are turning to the internet to find suitable candidates. Online recruitment strategies include:
- Industry-specific portals: Specialized job portals offer a platform for publishing vacancies targeted at industrial workers. Collaborating with professional websites can attract potential candidates’ attention.
- Social media groups: Engaging in discussions and sharing job offers in industry-related groups on platforms like Facebook and LinkedIn can help reach interested individuals.
- Company websites: Ensuring an attractive website with a dedicated “Careers” or “Job Offers” section can inform potential candidates about available positions and the benefits of working for the company.
Sebastian Kopiej, CEO of PR agency Commplace, emphasizes the importance of a comprehensive online presence, including detailed information about the company and its offerings, to attract potential candidates effectively.
Despite the challenges, 41% of production workers apply to five or fewer positions they find online, underscoring the importance of a targeted online recruitment strategy. Leveraging social media not only accelerates the recruitment process but also offers a cost-effective alternative to traditional methods, with the added advantage of reaching a more specific audience through modern marketing tools that utilize data for targeted outreach.