73 percent Internet users have recently been shopping online – according to the Gemius Polska report. Buyers are younger people with higher education. There is a noticeable change in our parcel collection preferences – instead of ordering a courier delivery, we are more likely to use collection points. We talked about the e-commerce sector in today’s “Biznes Polska” program, on Telewizja Republika.
– The e-commerce sector is developing very quickly and dynamically, while the time of the pandemic meant that this acceleration has gained additional speed and is now growing at an express pace – said Arkadiusz Kawa, e-commerce market expert from the Łukasiewicz Institute of Logistics and Warehousing.
He added that it is said that the entire e-commerce market in the world is to be worth around 4.3 trillion dollars. In the case of Poland, the value is estimated at approx. 80 billion zloty. There are also optimists who estimate this amount at up to PLN 100 billion.
– As every year, during the Christmas rush, we encourage Poles to do their shopping earlier. At the same time, we try to deliver our shipments as quickly as possible – said Artur Więckowski, managing director of the Sales Division of the Polish Post (Poczta Polska).
The spokesman of Polish Post, Justyna Siwek, said that this year the company focused on changes in services in order to maintain safety the best possible way.
– We replaced the traditional signature with a PIN number. The client receives it by text message and gives it to the courier – said the spokesman.
– We have noticed that the number of online store registrations has increased, and stationary stores have also moved their activities to the Internet. We have also switched to this form of functioning of the economy and we want to be present in it – emphasized the managing director of the Sales Division of Poczta Polska.
The analysis and development forecast for the e-commerce market for 2020-2025 indicates that in Poland this growth will be even higher than previously predicted and will amount to 26%.