Audi has introduced a new brand exclusively for the Chinese market, shedding its iconic four-ring logo in favor of a sleek “AUDI” wordmark. This fresh approach is aimed at appealing to tech-savvy Chinese consumers, positioning Audi as a forward-thinking automotive leader in Asia.
Polish Designer Brings Minimalist Aesthetic
The new Model E, crafted by Polish designer Kamil Łabanowicz, embodies the brand’s famous motto, “Vorsprung durch Technik” (Advancement through Technology). The vehicle features a minimalist design with sharp body lines and subtle accents that shine when illuminated, creating a distinct visual appeal. Inside, the futuristic cabin includes a massive 4K display and facial recognition technology, catering directly to Chinese preferences for cutting-edge interiors.
Powered by two electric motors, the Model E boasts 570 kW and 800 Nm of torque, achieving 0-100 km/h in 3.6 seconds. Built on the Advanced Digitized Platform, the model supports 800V technology and a 100 kWh battery, offering up to 700 km on a full charge. Audi claims a 10-minute charge can add 370 km of range, addressing long-distance travel demands.
Strategic Move Amid Rising Competition
As competition from local brands intensifies, Audi’s exclusive Model E represents a strategic bid to secure its place in China’s premium market. Designed specifically to meet the tastes and expectations of Chinese customers, it reflects Audi’s commitment to innovation and adaptability in the world’s largest automotive market.