Poland has launched a new promotional campaign, “Polska. Więcej niż myślisz” (“Poland. More Than You Expected”), highlighting the country’s cultural richness and natural beauty. Developed by the Polish Tourism Organization in partnership with the Ministry of Sport and Tourism, the initiative invites travelers from 11 European countries to explore Poland.
Sporting Icons Lead the Way
The campaign features renowned Polish athletes—cyclist Katarzyna Niewiadoma, a Tour de France champion, and NBA star Jeremy Sochan. In a 30-second TV spot and digital content, they showcase Poland’s must-visit destinations, portraying the country as vibrant and full of surprises.
A Multilingual Online Journey
In addition to TV and online media, the campaign introduces a user-friendly website available in 12 languages. It serves as a gateway to Poland’s diverse attractions, catering to tourists from countries like the UK, Germany, Italy, and Sweden.
Discover more at unexpected.poland.travel and uncover the wonders of Poland!