back to top

    Polish DJ Breaks Barriers with Music in Middle East, Documentary Captures Her Story

    SONYA, a Polish DJ, has become a star of the Middle East’s music scene in recent years. Her unique sound and carefully crafted image have earned her collaborations with major global brands, and now a documentary film about her life and career is available to watch on the Betclic Studios platform and Betclic’s YouTube channel. Sonya is setting the rhythm of Dubai nightlife and showing the world how truly talented she is.

    DJ SONYA was born and raised in Sopot. Six years ago, she emigrated to the United States to start DJ school. She finished it with a very good result, thanks to which she played overseas, among other things, as a resident DJ at the world-famous super-luxury hotel and casino Ceasar’s Palace. A few years ago, she moved to Dubai, where she still lives and creates today. It is here that her career has taken off. She plays at major events in the United Arab Emirates and “pushes her elbows” in a world dominated by men.

    ‘SONYA’ chronicles rise of Polish DJ

    Multi-talented artist SONYA has been meticulously curating her image for years, collaborating with some of fashion’s most iconic brands. From being an ambassador for NIKE and Jordan to being the official Christian Louboutin DJ in Dubai, SONYA has made waves in the fashion world. She has been featured in esteemed publications such as Vogue, GQ, Marie Claire, and Harper’s Bazaar, while also partnering with luxury labels like PRADA, Yves Saint Laurent, Hermès, and Fendi.

    Polish woman Sonia Kupiec has achieved international recognition and acclaim in just six years, going from living a quiet life in her family’s seaside town to performing for superstar Bruno Mars at a concert in Dubai and appearing on VIRGIN RADIO, the largest radio network in the Middle East. This incredible journey is now showcased in the documentary ‘SONYA,’ directed by Dawid Napierała and produced by G58.

    “I believe that SONYA’s story will inspire many young Polish women. SONYA shows that you don’t need connections or big money to achieve great success in life and reach for your dreams. What you need is hard work, consistency, and incredible stubbornness in pursuing your goal, with no shortcuts. She is an interesting and colourful character, who already has a rich artistic output, and there is still a lot ahead of her,”

    Dawid Napierała, studio G58, director of the film, said.

    The film ‘SONYA’ is available for free on the Betclic Studios platform and the Betclic brand’s YouTube channel.

    Betclic Studios, a platform and production house, recently released their first Polish production – the documentary “Looney” – about Marek Rybowski, the renowned graffiti artist known for “painting Gdansk”. The film has already gained immense popularity, with over 600,000 viewers tuning in to watch the inspiring story.


    DJ SONYA – short biography

    Six years ago, SONYA began her journey as a DJ in Dubai and has since become one of the most sought-after talents in the Middle East. Her accomplishments have earned her a spot at VIRGIN RADIO, the region’s largest radio network.

    She has been making waves in the UAE music scene, performing at some of the country’s most iconic events. Most notably, she opened for Bruno Mars at DU Arena in Abu Dhabi for the launch of EXPO Dubai 2022 and at the launch of the world’s largest Ferris wheel, AIN DUBAI.

    She is the official DJ for the Christian Louboutin brand in Dubai, and in the past has been a resident DJ at Caesar’s Palace in Las Vegas – one of the world’s most famous luxury hotels and casinos, among others.

    SONYI has been making a name for herself in the fashion and luxury world with her unique DJ sets. She has collaborated with leading brands like PRADA, Yves Saint Laurent, Louboutin, Hermès, and Fendi, creating a signature sound that resonates with fashion-forward audiences.

    The talented Sonya has been captivating audiences with her unique blend of music and style. From Vogue to GQ, Marie Claire to Harper’s Bazaar and even Gulf News and Emirates Woman, Sonya has been making waves in the fashion world. Not to mention her work in commercials, films, TV shows and stage performances for the likes of Warner Bros., MTV, and Tommy Hilfiger.

    She is making history as the first woman from Central and Eastern Europe to be signed by both NIKE and Jordan. In 2019, she worked with Jordan as a DJ and content creator during the Sole DXB lifestyle festival in Dubai and continued her collaboration in 2021, creating a mixtape for their interactive show featuring 600 drones forming the iconic JUMPMAN logo.

    About Betclic
    Betclic, a leading European brand with global reach, has been a market leader in France and Portugal for years and has recently expanded to Poland. Since the beginning, the legal bookmaker has been heavily involved in supporting sport, sponsoring teams such as Piast Gliwice (Polish Champions 2019) and Fame MMA, as well as Lechia Gdansk and the Polish national volleyball team in the past. Additionally, Betclic is a sponsor of several cultural festivals, including the FEST Festival and SnowFest Festival.

    More in section