The Polish government plans significant excise tax increases on vaping devices and e-liquids starting in July 2025. Single-use e-cigarettes will incur a 40 PLN tax per unit, raising retail prices from 30 PLN to around 80 PLN. E-liquid taxes will also skyrocket, reaching 1.8 PLN per milliliter by 2027—the highest rate in the EU. Experts warn these measures may eliminate vaping products from the market while benefiting traditional tobacco giants.
SMEs Face Serious Challenges
Polish small and medium-sized enterprises (SMEs) dominate the vaping industry and will bear the brunt of these changes. Industry data suggests up to 1,000 companies employing over 12,000 people may close due to the tax burden. The vaping sector criticizes the government for bypassing proper consultations and rushing legislation. “The lack of discussion with stakeholders is alarming,” said Maciej Powroźnik, head of the Vaping Industry Employers’ Association.
Experts predict the tax hikes will drive consumers to the black market or back to traditional cigarettes, counteracting public health goals. Currently, half of e-liquids sold in Poland are from illicit sources, and this percentage is expected to rise further under the new regulations.