TV Republika is expanding its portfolio of business initiatives aimed at its audience. The station’s program director, Michał Rachoń, announced today the launch of a new venture in the automotive market. Details are provided below.
In a post published on the X platform, Rachoń emphasized that Republika is consistently building “direct commercial relationships” with its viewers. “I said a few months ago that since competitors and advertising traffic controllers are trying to bypass Republika – we will turn directly to our more than 10 million viewers”, he wrote.
Republika enters another industry!
As he noted, the station is already developing its own e-commerce project under the GorylaPL brand and is now moving into another sector.
“We already have e-commerce through the #GorylaPL platform, and now we are entering the… car market”, he added.
The new project operates under the name Motolia.pl. The ambassador of the initiative is former Polish national football team player Sebastian Mila. A promotional video for the new service was attached to the post.