The European Mushrooms: The Hidden Gem campaign, funded by the EU and launched in 2023, is thriving. Promoting mushroom consumption across nine countries, it has reached 54 million social media users.
Poland’s Leading Role
Poland remains Europe’s top mushroom producer, with one in three mushrooms consumed in Europe hailing from Poland. These mushrooms are a staple in diets due to their taste, nutritional value, and freshness, facilitated by year-round local production and short supply chains.
Influencer Engagement
Ambassadors and influencers highlight mushrooms’ benefits. Monika Mrozowska reminisces about their presence in Polish cuisine, while chef Grzegorz Łapanowski emphasizes their health benefits and culinary versatility.
Sustainable Farming
Mushroom cultivation is eco-friendly, using minimal water and renewable energy, contributing to a low carbon footprint. This circular economy model repurposes agricultural by-products into nutrient-rich mushroom substrates, later enriching soil post-harvest.
