back to top

    Tour de Pologne: Promoting Polish Regions and Active Tourism

    On Wednesday, July 5th, the President of the Polish Tourist Organization (POT), Rafał Szmytke, and the President of Lang Team, Czesław Lang, signed an agreement at the POT headquarters. The agreement aimed to promote Polish regions and active tourism during the 80th anniversary of the Tour de Pologne UCI WorldTour. As part of the prestigious UCI World Tour, the Tour de Pologne is a globally recognized event that reaches over 100 countries, including non-European destinations such as the United States, Canada, China, New Zealand, Asia-Pacific region, and the Middle East.

    The Tour de Pologne, with its esteemed reputation and rich history, serves as a perfect example of the inseparable relationship between sports and tourism. The Ministry of Sport and Tourism supports initiatives that promote a healthy lifestyle, outdoor recreation, and active leisure. This year’s jubilee race is a global brand, serving as a worthy ambassador of Polish culture and values beyond the country’s borders, as emphasized by Deputy Minister of Sport and Tourism, Andrzej Gut-Mostowy.

    The most important cycling race in Poland will commence in Poznań, where riders will embark on a circuit through the Wielkopolska region. The second stage entails a challenging 200-kilometer route from Leszno to Karpacz. Amidst picturesque mountain scenery, the competitors will journey from Wałbrzych to Duszniki-Zdrój. The fourth leg, starting in Strzelin, will connect Lower Silesia with Opole, while the fifth stage will witness a battle for victory between Pszczyna and Bielsko-Biała. In Katowice, the capital of Upper Silesia, the athletes will face an individual time trial, and the winner of the jubilee Tour de Pologne will be revealed at the finish line of the 7th stage from Zabrze to Kraków.

    Cycling, as evident in the ongoing Tour de France, serves as a sport that excellently showcases a country and its charms to spectators. With the utilization of modern technologies, we can now showcase the Tour de Pologne’s thrilling competitions on the most beautiful routes, promoting Poland at the highest level. The elite competition demands the appropriate framework through which we invite international guests while revealing undiscovered corners of our homeland to the Polish people, said Czesław Lang, President of Lang Team.

    Comprehensive Promotional Activities: Under the signed agreement, television broadcasts will promote the host cities, regions, and other tourist attractions present in each stage of the race. Promotional activities will also extend to radio, cinemas, the internet, and the press. The Polish Tourist Organization, along with Polish Tourism Brands, will have a visible presence on social media, outdoor campaigns, brochures, and advertising materials along the athletes’ route. POT will also showcase its presence through advertising spots displayed on trains and at railway stations.

    For nearly 20 years of collaboration, Lang Team has proven to be a reliable partner in promoting Poland. Through media coverage reaching audiences worldwide, we can present the most beautiful regions of our country. I believe that especially this year, the Tour de Pologne will be a tremendous success, and those observing the incredible athletic competitions will find travel inspiration from many previously undiscovered places, stated Rafał Szmytke, President of the Polish Tourist Organization.

    More in section