Legal betting companies have become major contributors to Polish sports, supporting clubs, associations, and unique initiatives. By aligning their brands with sports teams and events, they foster mutual benefits: increased brand recognition and financial aid for athletes and organizations. For bettors, choosing a bookmaker often means indirectly supporting their favorite teams, strengthening the bond between fans and sports.
Top Players in Polish Sports Sponsorship
Bookmakers like Betclic, Fortuna, and STS dominate the sponsorship scene. Betclic supports football leagues and freak-fight events like Fame MMA, while Fortuna sponsors premier football teams and mixed martial arts events. STS has been a steadfast partner of the Polish national football team since 2014, contributing to numerous charitable initiatives such as “Dorzuć misie,” which collects mascots for children in need. Superbet diversifies its support across darts, chess, and even winter sports, including ski jumping.
Although football dominates sponsorship, bookmakers increasingly support other disciplines, from tennis to esports. This diversification fosters growth in less traditional sports and introduces them to wider audiences. For example, forBET sponsors AMP Futbol, promoting inclusivity in athletics.
Since regulatory changes in 2017 leveled the playing field for licensed bookmakers, sponsorship has thrived. Legal operators not only boost team budgets but also enhance the fan experience, contributing to a dynamic and evolving sports ecosystem in Poland.