Patrycja Kotecka-Ziobro has started her new role in the European Parliament with the European Conservatives and Reformists group. As reported by wpolityce.pl, the former board member of Link4 and wife of Zbigniew Ziobro will advise Members of the European Parliament (MEPs) on internet political campaigns.
Kotecka-Ziobro is a graduate of the MBA program at the Institute of Economic Sciences of the Polish Academy of Sciences (PAN). She also holds degrees from the Faculty of Journalism and Political Science at the University of Warsaw, the Department of Management Theory at the SGH Warsaw School of Economics, and the Diplomatic Academy of the Polish Institute of International Affairs (PISM). Her professional career began in journalism. Initially, Kotecka worked as an investigative journalist for “Super Express” and “Życie Warszawy,” earning the title of Journalist of the Year for her reporting work. In subsequent years, she hosted the magazine program “Reporter,” which was nominated for an award in Poland’s most prestigious journalism contest, “Grand Press.” In 2006, she joined TVP (Telewizja Polska), initially co-creating public affairs programs and coordinating the TVP INFO project, and later serving as deputy head of TVP’s Information Agency until 2009.
From 2016, Patrycja Kotecka-Ziobro was the director of marketing and online sales at Link4, one of the largest insurance companies. She later became a board member of the company. Under her leadership, the company’s effective advertising campaigns were repeatedly honored with the prestigious Effie Awards. Kotecka’s team also implemented marketing strategies that attracted over half a million new clients, increasing the company’s premium income from 460 million to over 1 billion PLN.
During Kotecka’s tenure as head of marketing, Link4 was recognized by insurance and banking industry representatives, awarding the company with the Leopard Award in 2018 from Kantar for “the most admired brand image creation.” The following year, consumer choice bestowed the prestigious “Panther” award on the company. Under Kotecka’s leadership, Link4’s marketing department began using top tools and communication channels such as Google and 360-degree portals, focusing on Mobile First and preparing personalized advertising campaigns based on behavioral models and Big Data.
Kotecka was also responsible for coordinating corporate social responsibility projects at Link4. These included the “Mothers Have Power” internet marketing campaign, which featured a program dedicated to motherhood, reaching up to 1.5 million views per episode. Kotecka resigned from her position on the board of Link4 last year.