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In the upcoming 2024 season of the FIA World Endurance Championship (WEC), Polish racing driver Robert Kubica is set to take the wheel of a Ferrari Hypercar. After securing the championship title in the LMP2 class during his second full season with ORLEN Team WRT, Kubica is now gearing up for the Hypercar challenge with AF Corse, Ferrari’s partner team. The collaboration will extend to both WEC and the European Le Mans Series.
Kubica, a key figure in ORLEN Team, has been a role model for young talents. Recently, fellow ORLEN Team driver Kacper Sztuka joined the Red Bull Racing Academy. Additionally, Kubica will continue as a prominent ambassador for ORLEN over the next three years.
His partnership with ORLEN exemplifies a successful long-term sponsorship strategy, aligning business goals with brand image. Kubica actively engages in marketing campaigns, endorsing ORLEN products like ORLEN Paczka, VERVA fuels, and the VITAY loyalty program.
In the fast-paced world of endurance racing, Kubica’s journey with Ferrari promises to be a thrilling chapter, adding another layer to his multifaceted racing career.