Estimated reading time: 2 minutes
In a significant stride for Poland’s business events sector, Silesia, nestled in the southern part of the country, has proudly joined the prestigious International Congress and Convention Association (ICCA). The Silesia Convention Bureau’s membership underscores its commitment to spotlighting the region as a prime destination for business events, while simultaneously stimulating economic growth.
The International Congress and Convention Association (ICCA)
The International Congress and Convention Association (ICCA) is a global community and knowledge hub for the international association meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector; offering unrivalled data, education, communication channels, as well as business development and networking opportunities. Today, ICCA is one of the most prominent organisations in – and advocates for – the world of international meetings. The newly-launched ICCA Association Community offers associations across the world education, connections, tools and resources to help them organise more effective and successful meetings.
Silesia’s entry into ICCA heralds a new era, solidifying Poland’s status as a premier global hub for international conferences and congresses. With ICCA’s expansive global network, synergistic collaborations are envisioned, poised to bolster Poland’s competitive edge and allure in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The move is a testament to the dedication of the Silesia Convention Bureau and its counterparts from Gdańsk, Warsaw, Poznań, Kraków, Wrocław, Łódź, Lublin, and Poland Convention Bureau.
Aneta Książek, the Head of the Poland Convention Bureau, envisions these collaborations as a driving force behind not only enhancing the attractiveness of the Polish MICE market but also propelling economic prosperity within the region. By showcasing Silesia’s unique offerings and potential as a business events destination, the partnership aims to draw a diverse array of events, thus fortifying the region’s economy.
Silesia’s induction into ICCA stands as a transformative moment, affirming its role in shaping Poland’s reputation on the global MICE stage. With a strategic focus on collaboration, innovation, and economic development, Silesia’s journey with ICCA promises a bright future for the entire Polish business events landscape.