A new contender is set to shake up the Polish automotive market as Chinese car manufacturer Chery announces its official entry in 2025. Known as the largest car exporter from China and a global powerhouse, Chery’s arrival has already stirred apprehension among established European and Japanese brands.
Polish Market Entry and Model Lineup
Chery’s foray into Poland will begin with the Chery Tiggo 7, a C-segment SUV that has already achieved the WVTA certification, making it eligible for sale in EU markets. This model, one of the best-selling SUVs in China, measures 4.7 meters in length and is poised to compete directly with popular models like the Kia Sportage and Hyundai Tucson.
Beyond the Tiggo 7, Chery plans to expand its presence in Europe with three additional SUVs: the Tiggo 4 (a subcompact model), Tiggo 8 (another C-segment SUV), and the Tiggo 9 (a D-segment SUV). The introduction of these models underscores Chery’s ambition to establish a robust footprint in the European market.
The first Chery Tiggo 7 models are expected to hit Polish roads by late 2025. This vehicle’s global debut took place on December 19, 2024, in Dubai, signaling Chery’s intent to position itself as a serious player in international markets.
A History of Strategic Moves in Europe
Chery is no stranger to the European market. While this will be the brand’s first official entry under its own name, it has already introduced vehicles through its sub-brands, Omoda and Jaecoo. This strategic groundwork hints at Chery’s methodical approach to market penetration.
Chery’s Global Dominance and Export Prowess
In 2024, Chery recorded a staggering 2.6 million vehicle sales, marking a 38.4% increase compared to the previous year. What sets Chery apart, however, is its export strategy: nearly 1.14 million vehicles, accounting for almost half of its total production, were shipped to international markets. This export volume not only solidifies Chery’s reputation as a global leader but also poses a formidable challenge to established players in Europe.
Chery’s expertise in collaborating with renowned European automotive suppliers, such as Bosch, Continental, Valeo, Magna, and Michelin, further bolsters its competitive edge.
Financial Muscle and Ambitious Goals
With a 2024 revenue of $65.52 billion—a remarkable 45% increase year-on-year—Chery has ample resources to fuel its European ambitions. The company aims to sell 3 million vehicles in 2025, with a bold target of 5 million by 2027. Breaking into new markets, such as Poland and broader Europe, is central to this strategy.
Chery’s imminent entry into Poland marks the beginning of a significant shift in the European automotive landscape. Armed with a compelling product lineup, a proven export strategy, and substantial financial resources, Chery is poised to become a formidable competitor. For European and Japanese manufacturers, the rise of Chery is a development they cannot afford to ignore. The stage is set for an intense battle in the years to come.